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IIMC-SAS Workshop on Contemporary Business Analytics Practice

To: kdb@xxxxxxxxxxx
Subject: IIMC-SAS Workshop on Contemporary Business Analytics Practice
From: "IIM Calcutta" <mdp.iimcal@xxxxxxxxxxxxxxxxxx>
Date: Thu, 11 Aug 2016 04:14:09 +0000
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Reply-to: mdp.iimcal@xxxxxxxxxxxxxxxxxx
Dear Sir / Madam,

Greetings on behalf of IIM Calcutta!

We are glad to inform you regarding our forthcoming programme on IIM Calcutta - SAS Workshop on Contemporary Business Analytics Practice. This workshop sensitizes participants on how companies can harness the potential of analytics to make more informed decisions and conduct various activities in radically different ways and gain competitive advantage. The workshop enables students to diagnose business problems, conduct in-depth analysis of the external as well as the internal environment and understand how best to generate strategic business insights and actionable intelligence. It also helps participants appreciate the impact of analytics and Big Data on a firm’s operations and performance. A major thrust of the workshop is on blending theoretical knowledge with hands-on application using SAS software.

Objectives
   •  To examine the various applications of analytics in business activities using structured and unstructured data
   •  To appreciate the challenges faced by companies that aspire to transform themselves through business analytics
   •  To learn how modern organization can leverage Big Data for big insights
   •  To take a cross-disciplinary approach in understanding best practices in business analytics
   •  To learn hands-on traditional business analytics and Big Data analytics using SAS software

Certificate
All participants who have successfully attended all sessions will be provided a Certificate of Attendance bearing the logos of both IIMC and SAS.

Programme Director:
Dr. Indranil Bose is Full Professor of Management Information Systems at the Indian Institute of Management Calcutta. He was the Founding Chairperson of the program leading to the Post Graduate Diploma in Business Analytics launched by IIM Calcutta. He has acted as Advisor of Analytics for State Bank of India and Co-ordinator of the MIS Group at IIM Calcutta. Presently he serves as the Co-ordinator of the Case Research Center at IIM Calcutta. His primary areas of teaching and research are in business analytics, customer relationship management, enterprise risk management, digital transformation, and innovation management.

Participant Profile:
This general format program can be beneficial to all levels of managers in organizations belonging to a variety of industrial sectors. The only requirement for participants will be a preliminary knowledge of computing.

Programme Duration and Venue:
The programme will be conducted from September 14 - 17, 2016 at IIM Calcutta. Normally the participants will have some preparatory work and assignments in the evenings. The program is residential only.

We look forward to receiving nominations from your organization. For a copy of the programme brochure with day wise content and nomination form, please write to me at mdp.iimcal@xxxxxxxxxxxxxxxxxx or call on 022 6131 1500.

Thank you,

Yours sincerely,

Neha Joshi

022 613 11 500






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