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Digital and Social Media Marketing

To: kdb@xxxxxxxxxxx
Subject: Digital and Social Media Marketing
From: "Indian School of Business" <cee_isb@xxxxxxxxxxxxxxxxxxxxxxx>
Date: Fri, 11 Nov 2016 04:28:15 +0000
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Reply-to: cee_isb@xxxxxxxxxxxxxxxxxxxxxxx
Dear Sir / Madam,

Greetings from Indian School of Business(ISB)!!!

I would like to bring forward to you the details of the Digital and Social Media Marketing - Strategies for Driving Business Growth programme.

Are you monitoring your business engagement on Facebook? Or applying the mobile geo-targeting? Marketing your business today requires you to be adept with the latest in digital and social media marketing strategies as it offers a direct dialogue with the consumers with a real-time response mechanism. Digital and Social Media Marketing - Strategies for Driving Business Growth programme is designed to equip you with tools and techniques to do a SWOT of your organisations digital marketing strategy and arrive at an improved plan.

Benefits

         •  Foundations of omnichannel marketing and data-driven approaches
         •  Organic search advertising
         •   Paid searches advertising
         •  Display advertising
         •  Email advertising
         •   Business objectives, metrics, KPIs and Google Analytics Tool
         •  Mobile media strategies
         •  Social media marketing, metrics and KPIs
         •  How to build an organisational culture to leverage social media effectively
         •  Nuances of different social media platforms

Faculty
Ravi Bapna is Chair Professor in Business Analytics and Information Systems, Carlson School of Management.

Amit Mehra is Associate Professor in Information Systems, UT Dallas Naveen Jindal School of Management.

Who Can Join?
This programme is specifically designed for professionals and leaders in the marketing and strategy domain. The programme will also be appropriate for professionals involved in executing digital marketing and are responsible for identifying new digital initiatives for their organisation. This would include those seeking insights, trends and strategies to grow their business using industry case studies and examples.

Date and Venue : The programme starts at 9:00 am on Nov 29, 2016 and concludes at 5:00 pm on Dec 01, 2016 at the ISB Campus, Hyderabad

We are currently registering for the programme and the process of registration will commence on receipt of duly filled application form. Please revert for a detailed brochure and application form.

Should you have any queries or require further information, please feel free to contact me on 022 6131 1549 or revert to cee_isb@xxxxxxxxxxxxxxxxxxxxxxx

Warm Regards,
Priya
022 613 11 549






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