USB Flash Drives - Global Strategic Business Report 2015 USB flash drives are compact in size and are diametrically opposite in their ability to store large volumes of data. Features such as convenience, portability, widespread compatibility, and ease of use make USB flash drives one of the most preferred devices for data storage and transfer. Given the increasing levels of information mobility demanded by modern end-users, global enterprises today require flexible and secure enterprise mobility solutions. The pressure on portability is pushing the evolution of storage devices, making innovations in this space revolutionary rather than evolutionary. From storage in desk bound, desktop PCs, to the portable yet limited in capacity floppy drives, to Zip drives, to CDs, the unrelenting demands on portability of large files and data mandated by robust mobile computing solutions, is creating lucrative opportunities for new generation, smaller, compact, intelligent, rugged, flexible and versatile storage solutions such as USB flash drives.
Rapid penetration of the USB 3.0 standard driven by its capability to provide data transfer rates of 1.25 Gbps to a maximum of 5Gbps, which is more than 10 times faster than the 480Mbps speed of USB 2.0, represents the most important growth driver. Future growth in the market will be driven by the USB 3.1 standard. The new standard features SuperSpeed USB 10 Gbps transfer rates and uses more efficient data encoding and delivers highly effective data through-put performance than USB 3.0 over fully backward compatible USB cable and connectors. Increasing emphasis of enterprises on information security and confidentiality is also driving demand for secure USB flash drives. In addition, rapid proliferation of Android-based smartphones, tablets, and other portable OTG (On-the-Go) devices that have standard micro-USB port as a key feature are also lending traction to the USB flash drives market. Another key factor driving growth in the market is the significant increase in USB flash drive memory capacities, which have reached 128GB-256GB.
As stated by the new market research report on USB Flash Drives, Europe represents the largest regional market worldwide. Asia-Pacific ranks as the fastest growing market with a CAGR of 8.2% over the analysis period. Steadily growing economies, surging demand for computing devices, rapid proliferation of smartphones and tablets, and increasing adoption of storage devices for storing, transferring, and sharing content, particularly in China and India, represent key growth drivers in the region.
Key players covered in the report include ADATA Technology Co. Ltd., Buffalo Technology (UK) Ltd., Corsair Components, Inc., Edge Tech Corporation, Hewlett-Packard, Imation Corp., Kingston Technology Company Inc., Micron Consumer Products Group Inc., Patriot Memory, PNY Technologies Inc., SanDisk Corporation, Sony Corporation, SPYRUS Inc., Transcend Information Inc., and Verbatim Americas LLC, among others.
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Title Index:
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations Disclaimers Data Interpretation & Reporting Level Quantitative Techniques & Analytics Product Definitions and Scope of Study
II. EXECUTIVE SUMMARY
1. INDUSTRY OVERVIEW
A Prelude Digital Data Explosion Throws the Focus on Storage What Contributes to the Data Overload? Why Data Storage is an Indispensable IT Need? USB Flash Drives Usher in an Era of Smart Storage USB Flash Drives Gear Up for Upward Growth
2. COMPETITION
Select USB Flash Drive Brands of Leading Players: Brief Description of Company, Product/Brand, Specification, Memory Capacity and Features SanDisk: The Global Leader in USB Flash Drives Strong Product Portfolio Catapults Kingston to a Leading Position Competition: Noteworthy Trends What Does it Take to Survive in the Marketplace? Innovation is the Name of the Game USB Flash Drives Market to Witness Consolidation Trend USB Flash Drive Prices Continue to Decline
3. MARKET TRENDS, ISSUES & DRIVERS
USB Flash Drive Advancements: Spearheading Growth USB 31: Technology of the Future USB 3.1 Type C Connector: The Next Generation USB Connector Superior Performance Benefits Compel Device Manufacturers to Take Note of USB 3.0 USB 3.0 Vs. USB 2.0: A Comparative Analysis USB 3.0 Vs. USB 2.0: Comparison of Data Transfer Rates by File Size Comparative Analysis of Currently Available USB 3.0 Flash Drives: Brand, Company and Key Features Advanced Interfaces Spur Wider Market Proliferation of USB 3.0 Rising Sales of USB 3.0 High-Bandwidth Storage Devices Drive Market Growth MA (Media Agnostic) USB Micro USB 3.0 ReRAM: An Evolving Technology Memory Capacity Enhancements: The Saga Continues Functionality and Design Innovations: Key Factors Underpinning Market Growth Novel Flash Drives Launched in Recent Years: Brand, Company and Key Features Culbuto USB Key USB 3.0 DataGuardian Foxlink PQI's U601L Flash Drive Gmobi iStick Pico Motile Cardboard USBs NAND Flash USB Drives Gain Prominence 3D NAND Flash Technology: A Major Breakthrough BiCS (Bit-Cost Scalable) 3D NAND Technology Sharing Data-On-the-Go: A Potential Technology in the Waiting Increasing Adoption as a Sales Promotion Tool: A Strong Growth Driver Memory Sticks Gain Rapid Acceptance in the Promotional Industry Customized USB Flash Drives Rise in Popularity Demand Increases for Engraved or Printed USB Flash Drives PCs with USB Ports as a Standard Feature Benefit Market Expansion Demand for Secure USB Flash Drives to Surge Select USBs Flash Drives for Data Security: Name, Company, and Key Features Developing Countries Continue to Offer Significant Growth Opportunities China: The Global Epicenter of Production India: A Potential Laden Market Credit Card USB Flash Drives Fast Gaining Popularity e-Marketing Channels Emerge Into a Major Retailing Avenue Increasing Integration of USB Technology in Mobile Phones Strengthens Market Prospects Strong Smartphone Sales: A Major Opportunity Indicator for USB 3.0 Tablets: Brand, Company and Key Features micro-USB Flash Drives in Android Devices Drives Market Growth USB Thumb Drives: How Safe? Will Cloud Services Pose Threat to USB Interface Technologies? High Costs of Cloud-Based Storage Favors USB interface Technologies dataSTICKIES: An Emerging Challenge?
4. PRODUCT OVERVIEW
What is a Flash Drive? USB Flash Drives: A Definition Features & Benefits Disadvantages Issues with Data Fragmentation Quality Control Issues Components of a USB Flash Drive Antidotes to Data Security Issues Confronted by USB Flash Drives Password Protection Securing USB Drives Through Data Encryption Biometric Fingerprinting Data Locking Functionalities of a USB Flash Drive Data Storage & Security User Security and Authentication File Protection Intellectual Property (IP) Security Data Transport Application Carriers System Administration Substitute System Software Mobile Office and Specialized Application Software USB Flash Drives: An Evolutionary Scan First Commercial USB Flash Drives Second-Generation USB Flash Drives A Peek into the Enabling Technology Architecture Flash Memory USB Flash Drives Vis-a-Vis Traditional Storage Devices USB Flash Drives Vs. Floppy Disk USB Flash Drives Vs. Optical Storage Medium USB Flash Drives Vs. Zip Drive and Tape Storage USB Flash Drives Vs. Compact Disk USB Flash Drives Vs. Flash Memory Cards USB Flash Drives Vs. External Hard Disks
5. PRODUCT INNOVATIONS/INTRODUCTIONS
Ultra® Dual USB Drive 3.0 for AndroidT Smartphones and Tablets by SanDisk Kingston Unveils FIPS 140-2 Level 3 Encrypted USB Flash Drive Transcend Introduces JetFlash 880 OTG Flash Drive Lexar Launches Wide Range of Performance Enhancements Lexar Releases M10 Secure USB3 Flash Drive Silicon Power Releases New Thumb Drive Super Talent Launches USB 3.0 DataGuardian Super Talent Releases New Micro-USB Interface Storage Device Foxlink Launches U605L Flash Drive Foxlink Launches U602L Mini Flash Drive Foxlink Introduces Fashionable and Lightweight Flash Drives LaCie Releases Innovative USB Key SanDisk Launches Ultra FitT USB 3.0 Flash Drive SanDisk Unveils Next-Generation Embedded Flash Drive SanDisk Launches New Flash Drive for iPhone and iPad Hyper Releases iPhone/iPad Compatible Flash Drive Imation Introduces New 2-in-1 Micro USB Flash Drive Corsair Launches New Line of USB Flash Drives Kingston Releases Dual Interface USB SanDisk Launches New Range of High-End Flash Drives Hyperstone Launches Industrial USB Flash Storage Controller PNY Releases HP v239g USB Flash Drive ADATA Unveils UV130 USB Flash Drive PNY Releases New Range of USB Flash Drives HyperX Introduces entry-level USB Flash Drive Apacer Launches AH334 "Galaxy Express" USB 2.0 Flash Drive PNY Rolls Out X720w and X750w MaStar Introduces USB 2.0 Flash Drive Classic C05 Sp/Silicon Power Rolls Out Mobile X31 Sp/Silicon Power Rolls Out USB 2.0 Touch T50 & USB 3.0 Jewel J50 PNY Rolls Out Duo-Link OU2 ADATA Introduces UC330 SanDisk Rolls Out Cruzer U Kingston Technology Launches 1TB DataTraveler HyperX Predator Flash Drive Sony Introduces New USM-W USB Flash Drive Transcend Launches New Range of High Capacity Flash Drives Sony Releases New Dual USB Flash Drive Strontium Introduces Por Table and Compact Flash Drives Transcend Launches New Series of Compact USB Flash Drives Sony Unveils Enhanced Dual Connector Flash Drive SanDisk Introduces Cruzer Orbit USB Flash Drive PNY Technologies Introduces USB Pen Drive Silicon Power Computer & Communications Launches New USB Flash Drive Apacer Technology Introduces AH450 Flash Drive Silicon Power Computer & Communications Introduces New USB Flash Drives ADATA Technology Introduces DashDrive Elite UE700 USB Flash Drive Mimoco Introduces New ELVIST X MIMOBOT® USB Flash Drive Series Kingston Launches DataTraveler Ultimate 3.0 Generation 3 Flash Drive Lexar Launches New JumpDrive USB 3.0 Flash Drives Etron Technology Unveils USB 3.0 EV26699 Silicon Power Introduces Jewel J10 USB Flash Drive ADATA Technology Launches DashDrive UV150 USB Drive Verbatim Introduces V3 Max Flash Drive ShenZhen Unveils OTG USB Flash Drive Mach Xtreme Technology Launches FX 256 GB Flash Drive SanDisk Introduces Cruzer Force USB Flash Drive Black River Imaging Launches Custom USB Drives and Folio Cases V7 Launches New Range of Flash Drives and Memory Cards IMATION Expands IronKeyT Secure USB Product Line ZuzuDrive Expands USB Flash Drives Line TonerBoss Expands Electronic Supplies Range Strontium Introduces High-Capacity USB Drives ADATA Launches DashDrive Choice UC500 and DashDrive Durable UD310 Mushkin Launches Ventura Ultra USB Flash Drive Silicon Power Rolls Out Touch T03 USB Flash Drive Memorex Launches New USB Drives in Fun Series PNY Technologies Rolls Out HP v234r USB Flash Drive Apacer Introduces AH353 Golden Wing USB 3.0 Flash Drive Lexar Unveils Lexar JumpDrive M10 Secure USB 3.0 Flash Drive Toshiba Electronics Europe Rolls Out Trans Memory-EX II Line of USB 3.0 Flash Memory Drives Patriot Introduces New USB 3.0 Drives in Supersonic Family Silicon Power Rolls Out USB 3.0 Jewel J05 and USB 2.0 Unique 510 Flash Drives Mushkin Launches SandForce Controller-Based Ventura Ultra Flash Drive Leef Technology Introduces Magnet 3.0 Memory Product Mach Xtreme Technology Unveils LXT Series USB3.0 Flash Drives SanDisk Launches New SanDisk Connect Wireless Flash and Media Drives KINGMAX Launches PI-03 Mini Flash Drive Leef Technology Introduces Leef BridgeT USB Flash Drive Black River Launches Custom Engraved USB Flash Drives AUDI Unveils Audi R8 V10 USB Stick Integral Introduces Metal Fusion USB 3.0 Flash Drive Super Talent Introduces Super Talent USB 3.0 Pico Flash Drive OWC Unveils Envoy Pro EX Range of Flash-Based USB 3.0 Drives Super Talent Launches Express RC4 USB 3.0 Flash Drives Range PNY Technologies Launches HP v280w USB Flash Drive Inspan Infotech Launches New Corsair Flash Voyager USB 3.0 Drives Imation Introduces ACCESS 4.1 Software for Secure USB Drives Imation Unveils Version 2.1 of Stealth Zone USB Drive Imation Launches IronKeyT Workspace for Windows To Go Imation Introduces IronKeyT Hardware-Encrypted Flash Drives Kingston Introduces DataTraveler Locker+ G2 USB Flash Drive Kingston Unveils Kingston DataTraveler Elite 3.0 Kingston Launches MobileLite G3 Por Table USB Card Reader Lexar Introduces Lexar® JumpDrive® S73 USB 3.0 Flash Drive Lexar Launches JumpDrive Triton USB 3.0 Flash Drive PNY Technologies® Launches AttachéRange of USB Flash Drives Transcend Information Introduces Transcend USB 3.0 Hub Transcend Information Launches JetFlash 360 USB Flash Drive Transcend Information Introduces JetFlash 780 Flash Drive Kingston Releases Fortune Dragon Drive Verbatim Launches Micro USB Drive Plus and Store 'n' Go Micro USB Drive Ranges PNY Technologies Launches Key AttachéSB Flash Drive Moser Baer India Introduces Moser Baer Racer USB Flash Drive Moser Baer India Introduces Moser Baer Zap USB Flash Drive PNY Technologies Unveils Clip Attachérray of USB Flash Drives Sony Launches USM-Q, USM-M and USM-P USB Flash Drives Mimoco Launches MimoMicro USB Flash Drive Mimoco Launches EinsteinT MIMOBOT Flash Drive Series PNY Technologies Launches Hook AttachéSB Flash Drive Sony Unveils Sony Micro Vault Mach Flash Drive EMTEC Rolls Out Angry Birds Range of USB Flash Drives Corsair® Launches Flash Voyager® Slider USB 3.0 Drives VIA Labs Unveils VIA VL752-Series USB 3.0 Flash Drive Controllers Victorinox India Rolls Out 1 TB USB Flash Drive with Inbuilt LCD Silicon Power Computer & Communications Rolls Out New USB Flash Drives PNY Technologies Unveils Mini M1 USB Flash Drive Strontium Technology Launches JET USB Flash Drive EMTEC Introduces 2nd Collection of Looney Tunes USB Flash Drive Series Mimoco Rolls Out Bruce Lee X Mimobot USB Drives PNY Technologies Unveils HP v275w USB Flash Drive LaCie Launches RuggedKey USB 3 Keychain Apple Introduces Apple Pan USB Flash Drive SanDisk Corporation Unveils New High-Capacity USB Flash Drives KINGMAX Introduces UI-05 Transparent USB Flash Drive Transcend Launches 128GB Ultra Speed JetFlash 600 and USB 3.0 JetFlash 760 Integral Memory Releases The Simpsons Branded USB Flash Drives PNY Launched Back-to-School USB Flash Drives SanDisk Launches High-Performance Memory Card and Four New USB Flash Drives Dane-Elec Unveils Pro Sport Line MemoTrek Launches MetalKey USB Flash Drive Strontium Technology Releases Pollex USB Flash Drives Zana Design Unveils Apophis USB Flash Drive LaCie Introduces PetiteKey USB Flash Drive PNY Unveils USB Flash Drive Range SanDisk Launches New Digital Storage Products PNY Unveils Transformer AttachéSB Flash Drive KINGMAX Introduces ED-07 USB Flash Drive ADATA Unveils DashDrive UV110 USB Flash Drive PNY Introduces Key AttachéSB Flash Drive PNY Launches Lovely Attachéity USB Flash Drive Range PNY Introduces Micro Attachéragon USB Flash Drive Patriot Memory Unveils Supersonic Boost XT USB Flash Drive LaCie Unveils Upgraded Version of USB 3.0 Flash Drive ArkamiT Unveils New myIDkeyT USB Drive
6. RECENT INDUSTRY ACTIVITY
Kingston Selects New Partners in Vietnam Metago Enters into Partnership with Leef Technology Imation Inks Agreement with McAfee for Encrypted USB Device Business Kingston to Collaborate with ClevX and ESET Kingston and Microsoft Collaborate to Develop Windows- Compatible USB Flash Drive
7. FOCUS ON SELECT GLOBAL PLAYERS
ADATA Technology Co., Ltd. (Taiwan) Buffalo Technology (UK), Ltd. (UK) Corsair Components, Inc. (US) Edge Tech Corporation (US) Hewlett- Packard (US) Imation Corp. (US) IronKey (US) Memorex Products, Inc. (US) Kingston Technology Company, Inc. (US) Micron Consumer Products Group, Inc. (US) Patriot Memory (US) PNY Technologies, Inc. (US) SanDisk Corporation (US) Sony Corporation (Japan) SPYRUS, Inc. (US) Transcend Information, Inc. (Taiwan) Verbatim Americas, LLC (US)
8. GLOBAL MARKET PERSPECTIVE
IV. COMPETITIVE LANDSCAPE
Total Companies Profiled: 77 (including Divisions/Subsidiaries 87)
The United States (31) Japan (4) Europe (13) - France (3) - Germany (4) - The United Kingdom (5) - Rest of Europe (1) Asia-Pacific (Excluding Japan) (39)
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