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Trendy Business:
For
better or worse (mostly worse), these businesses seem to be mushrooming
around the area:
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Starting a Hedge Fund.
Since the registration requirements are less, and the supposed returns
are bigger, these became trendier than BMWs in the 80's. It seems like
anybody who thought they could beat the S&P and raise at least a few
million from investors began putting together their own hedge fund. Of
course, when the managers charge a couple of points and shave 10-30% off
the profit for their fees, who can blame them for wanting to put
together a fund? Making money from other people's money always seems
like the best way to go.
Starting a Handbag Line.
Handbags became the fashion icon of the 90's, a starter must-have luxury
product. The fashionista with a closet full of handbags and shoes then
thinks she has enough taste to create handbags worthy of other people's
dollars. The reality sinks in fast when the handbag design is just a
small portion of the overall job, and the gruntwork of starting and
running a business determines overall success.
Becoming a Winemaker.
In the past, we had gentleman farmers; now, we have gentlemen
winemakers. When wine connoisseurs start to believe their own press,
they take the next step and start crafting their boutique vintages.
Since wine production is mature in our area with a developed
infrastructure, it's a matter of business and dollars to bring the
needed components together to come out with your own label. You don't
need to own land, grapes, machinery, or even a press.
Cool Video:
Our earthquake future
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