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| Course
Information |
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Date |
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19 Aug 2016 (Fri) |
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Venue |
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100
Orchard Road, Hotel Concorde |
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Time |
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9am
to 5pm |
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Fees |
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$588
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$352 After PIC Grant of 40% (inclusive of
1 buffet lunch and 2 light
refreshments) | |
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| Contact Ms Grace Zheng 6720 3333 or email:
grace@xxxxxxxxxxxxxxxxxxxx |
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| Advocacy - not ads - is what drives
purchasing decisions and perception |
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|
Organisations and brands marketing on social media would
have developed a sizeable community at some point. As
advertising messages become less effective to these
communities as consumers become wary, brands and organisations
need to leverage on their consumers' 'love' on social media to
support key brand messages with more credibility. Unlike
sponsored influencers or celebrities, these everyday consumers
have much more significant social credibility. In the digital
era, Advocacy – not ads- is what drives purchasing decisions
and perceptions. Nothing is more authentic or effective.
|
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| The Must Have
Guide to Building Positive and Proactive Advocacy
Efforts |
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In this Workshop, You will learn powerful techniques on how
to find, create and engage your advocates. You will also be
equipped with the relevant skills to harness the power of
Social Media Advocacy and turn them into your Marketing Force.
This workshop is filled with simple, clear and practical
advice and will show You how to turn your enthusiastic
customers into a Powerful Army of brand advocacy across social
media. |
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| Key Takeaways -
Power Tips for Power Users |
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|
Join Social Media Experts, Ms Freda Kwok & Ms Natasha
Zhao for a one-day Hands-On workshop that offers you a
strategic framework on developing a Social Media Advocacy
Programme that can be easily adapted to the needs of your
organization or agencies. Through a combination of insights,
case studies and discussions, it will arm you with the right
tools, frame of mind and understanding to plan, prepare and
implement your social media advocacy program effectively.
During this intimate workshop, you’ll receive comprehensive
training on
- How to identify and engage with your brand advocates
- Where, who, what and how to identify and recruit your
social advocates
- How to provide the tools and resources to your brand
advocates to encourage them to advocate for your brand
- Planning and allocate resources to sustain the program
accordingly
- How to create an effective content strategy keeping
brand advocates engaged in the short and long-term
- Using your social advocates correctly and convincing the
community via discussions to facilitate key conversations,
referrals to encourage trials and influence using social
credibility
- Ways to optimize your social media profiles for maximum
engagement
- Amplifying key messages by using social Influence using
credibility and trust factor
- Developing legal and communications policy to ensure
consistence in your online engagement strategy
- Sustaining your social media advocacy program through
referral
- Measure the success of the program by setting ROI and
KPIs to quantify, measure and review the returns of the
program
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| Testimonials |
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|
Ryan is a great trainer, providing us with practical
examples and case solutions as reference for our learning.
Appreciate it. - Ms Anastasia
Goh, Challenger
Excellent presentation by Ryan, he was very sharp and
informed, opened
to sharing many useful insights which
allow me to develop my social
media skills and
policies. - Ms Sharma, People's
Association |
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| Award Winning
Trainer: Mr Ryan Lim |
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|
Ryan Lim is the Principal Consultant and Founding Partner
of QED Consulting which recently won the 'Local Heroes' in
Content Marketing by Marketing Magazine. He has worked more
than 15 years as a digital marketer and is a pioneer in social
media marketing. Ryan is an advisor and strategist to senior
management teams of some of the world’s leading businesses and
brands with his experience on digital marketing strategies,
digital team structures, digital reputation management,
digital marketing audits, social media crisis management and
social media intelligence. He founded Blugrapes in 2006 and
had led his team to be recognized by Marketing Magazine as a
top three social media agency since 2012before joining QED
Consulting in 2014.
As an industry thought leader, he
is constantly sought after by leading marketing publications
and events to share his insights and opinions ondigital
marketing and social media that often shape the regional
digital marketing industry.Ryan is often invited to train
marketing professionals on digital and social media. He has
trained over 3,000 marketing professionals from Fortune 500
companies and government organizations across the ASEAN
region. As course developer for leading tertiary institutions,
Ryan often lectures at Singapore Management University,
Singapore Institute of Management, Aventis School of
Management and Ngee Ann Polytechnic. He is also a prolific
speaker appearing at key digital marketing industry
conferences. On select occasions, he mentors business owners
of emerging companies on their digital business and
strategies.
Ryan currently serves as a Member of the
Board of Directors of the Media Development Authority, and
sits on Advisory Committee of Centre for Enterprise and
Communication at Republic Polytechnic. He is also an Executive
Council Member of Institute of Advertising Singapore since
2011. |
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| Don't Miss It - Register Today!
|
| |
|
Seats are limited, Register Online Now to avoid
disappointment |
| |
| Date |
19 Aug 2016 (Fri) |
| Venue |
Hotel Concorde, Orchard Road |
| Time |
9.00am
to 5.00pm |
| Fee |
$588
| $352.80 after PIC grant of 40% (inclusive of 1 buffet
lunch and 2 light refreshments) |
| Enquiries |
Please
contact Ms Grace Zheng(65) 6720 3333 or
email: grace@xxxxxxxxxxxxxxxxxxxx | |
| |
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100 Upcoming Courses
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Credit (PIC)
For more information, contact us or
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