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Swiss Watches Newletter
All reputed makes and models available
Daytona
Submariner
Yacht-master
Date - date
Explorer
GMT-master II
Air-King
Date-Just
Day-Date
Oyster Perpetual
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Watches, clocks and alarm clocks manufactured in Switzerland bear the desi=
gnation -Swiss made- (or its abbreviation "Swiss") as well as the logo of =
the producer or distributor. This label enjoys a solid reputation througho=
ut the world.
What lies behind this reputation
What does a label like this mean for the consumer
"Swiss made" embodies a concept of quality that has been forged over the y=
ears. It includes the technical quality of watches (accuracy, reliability,=
water-resistance and shock-resistance), as well as their aesthetic qualit=
y (elegance and originality of design). It covers both traditional manufac=
turing and new technologies (micro-electronics).
The Swiss are not the only watchmakers to manufacture high-quality timepie=
ces and are consequently faced with strong competition. However, thanks to=
their unique infrastructure and to their know-how and spirit of innovatio=
n, they have succeeded in maintaining their leading position.
The intrinsic value of the "Swiss made" label, therefore, is the result of=
considerable efforts on the part of watchmaking companies, who are ultima=
tely responsible for maintaining its reputation.
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sincerely,
Alicia Alvarez
Sales Manager
Swiss Watches Newletter
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