Drama leads to drama, which creates more drama in turn. On YouTube, this converts into clicks and money, fuelling the continuation of the drama machine.
Lately, YouTube has been gripped by a rolling mass hysteria, a curious “drama” plague. A rash of videos made by well-known YouTubers has appeared addressing the topic, all of which refer to “drama,” but none of which really define what said drama is.
Among the first big names to weigh in was Markiplier, aka Mark Edward Fischbach, a YouTuber known for his “Let’s Play” videos who claimed that “YouTube has Changed” in a video posted on April 11. In it, he laments the rise of clickbait and the undeserving, uninventive attention-seekers who now colonise YouTube. He cites????a video of himself staring at a banana for five minutes????as an example of more creative filmmaking.
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