eMMC Eats into SD Cards' Market Share - Global Strategic Business Report 2015 ollowing its launch in the year 2008, eMMC has quickly gained acceptance as a preferred flash storage type in portable consumer electronics. Capable of providing ultra-fast memory, the use of eMMC is widespread in mobile computing devices such as smartphones, tablets, navigation/GPS devices, digital book readers, digital cameras, and portable terminals among others. The eMMC format has added new dimensions to the basic function of mass storage, and the current version eMMC 5.1 comes with several innovative features such as upto 400 Mb/s data transfer rates, enhanced strobe and command queuing to augment the already established image of eMMC in its end-use verticals. Apart from its traditional use as an embedded storage solution in mobile devices, the technology is being explored for prospective applications in place of low density memory storage in digital cameras, camcorders, digital set-top-boxes, televisions and automotive applications.
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Encouraging R&D investments in embedded memory storage solutions is expected to boost the competitiveness of the market by creating a rich pipeline of embedded memory solutions geared to meet the needs of even the most advanced mobile platform. Developers of embedded memory storage solutions will place increasing emphasis on enhancing not just memory densities of eMMC, but also on improving read/write speed, data security and hardware self-monitoring features. Embedded Multi-Chip Package (eMCP) features the ability to meet the highly integrated memory needs of modern miniaturized mobile computing devices. A key advantage of the eMCP memory architecture includes space conservation as it allows vertical stacking of multiple memory functions. eMCP also eliminates the need for a separate memory expansion slot thus enabling the development of smaller and thinner devices. eMMC, in eMCP architecture, is forecast to witness widespread adoption in low-end smartphones in the coming years, as the technology moves up the value chain resulting in falling prices and enhanced performance and functionality.
While the eMMC system delivers on most fronts, the need for enhanced security in mobile devices has driven the development of Universal Flash Storage (UFS). The UFS technology is expected to offer enhanced security for mobile devices at par with traditional personal computer systems. The UFS technology is projected to find applications in high end media tablets, ultrabooks and premium smartphones segments of the market, thereby eating into the market share of the eMMC storage system. Issues currently associated with UFS such as high energy consumption, high price and lack of backward compatibility with UFS 1.1 are poised to hamper the prospects for this memory technology in the immediate future.
As stated by the new market research report on Embedded Multimedia Card (eMMC), Asia-Pacific represents the largest as well as the fastest growing regional market with a projected CAGR of 11.9% over the analysis period. The growth in the region is led by strong economic growth, rising income levels, continuous development of cellular markets, rising 3G penetration, and spiraling sales of smartphones and tablets.
Key players covered in the report include Greenliant Systems Ltd., Kingston Technology Corporation, Micron Technology Inc., Phison Electronics Corporation, Samsung Electronics, SanDisk Corporation, Silicon Motion Technology Corp., SK Hynix Inc., and Toshiba America Electronic Components Inc., among others.
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Title Index:
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations
Disclaimers
Data Interpretation & Reporting Level
Quantitative Techniques & Analytics
Product Definitions and Scope of Study
II. EXECUTIVE SUMMARY
1. INDUSTRY OVERVIEW
An Introductory Prelude
eMMC: The Mainstream Flash Memory for Mobile Devices
Explosive Proliferation of Smartphones Widens Market Opportunity for eMMC
Opportunity Indicator
Growing Demand for Sleeker & Thinner Mobiles Benefits eMMC
Proliferation of Mobile Internet Gives a Fillip to eMMC Market
Key Statistical Findings
LTE: A Key Driver of Mobile Data Traffic & the Need for Data Storage
Opportunity Indicators
Rapid Proliferation of the Android Platform Spurs Growth
Preloaded Applications Drive Demand for Higher Storage Capacity in Smartphones
Increasing Adoption of
Tablets Drives Developments in eMMC Market
Expanding Applications to Benefit the Market
Automotive Industry: An Emerging Application Area
eMMC Eats into SD Cards' Market Share
Updated v5.1 Specification Extends the Proficiency of the eMMC System
Emergence of Universal Flash Storage (UFS): A Threat to Reckon With
eMMC Vs. UFS: A Comparative Analysis
Growing Image of UFS as the New Generation Mobile Device Storage Bothers eMMC
eMMC to Focus on Low to Medium-Priced Smartphones Amid Looming Threat from UFS in High-End Segment
Early Stage Status of UFS to Help eMMC Keep Growth Intact in the Near-Term
Market Share Analysis
Market Outlook
2. PRODUCT OVERVIEW
Embedded Multimedia Card (eMMC): A Definition
Characteristics of eMMC
eMMC Packets and Responses
eMMC Standards
eMMC Specifications at a Glance
End Use Applications
3. PRODUCT INNOVATIONS/INTRODUCTIONS
Silicon Motion Technology Rolls Out Ultra-High Performance SATA 6Gb/s FerriSSD® and Single-Package Ferri-eMMCT Embedded Memory Solutions
Micron Technology Unveils e-MMC 5.0 Memory for Automotive Storage Applications
Toshiba America Electronic Launches New Class of e-MMCT Embedded NAND Flash Memory Products
Spansion Unveils New Family of Industrial-Grade e.MMC NAND Memory Products
Arasan Chip Systems Unveils eMMC v5.0 Total IP Solution
Micron Technology Launches 128-Gigabit NAND Flash Memory Device
SanDisk Announces iNAND ExtremeT EFD's Support for NVIDIA® Tegra 4-based
Tablet Reference Designs
Arasan Chip Systems to Upgrade Devices to Support e-MMC 5.0 Specification
SanDisk Launches High-End eMMC Cards
Micron Technology Introduces e-MMC Solutions for Automotive Industry
SanDisk Unveils 128-Gigabit NAND Flash Memory Chip
SanDisk to Fabricate iNAND Ultra Devices with 19nm Process Technology
Toshiba Unveils 19nm Generation 128GB NAND Flash Chip
Samsung Launches New Flash-Friendly File-System
Transcend Introduces eMMC Solution
Samsung Electronics Commences Production of High Density eMMC Pro Cards
4. RECENT INDUSTRY ACTIVITY
Greenliant Systems Commences Production of eMMC NANDriveT SSDs
LFoundry to Acquire Italy-Based Manufacturing Plant of Micron Technology
Samsung Commences Mass Production of eMMC PRO 5.0 Chips
Samsung Electronics Takes Over NVELO
SK Hynix to Takeover Link_A_Media Devices
5. FOCUS ON SELECT PLAYERS
Greenliant Systems, Ltd (US)
Kingston Technology Corporation (US)
Micron Technology, Inc. (US)
Phison Electronics Corporation (Taiwan)
SK Hynix Inc. (South Korea)
Samsung Electronics (South Korea)
SanDisk Corporation (USA)
Silicon Motion Technology Corp. (Taiwan)
Toshiba America Electronic Components, Inc. (US)
6 GLOBAL MARKET PERSPECTIVE
III. MARKET
IV. COMPETITIVE LANDSCAPE
Total Companies Profiled: 20 (including Divisions/Subsidiaries 21)
The United States (9)
Japan (1)
Asia-Pacific (Excluding Japan) (11)
Pricing:
Electronic (Single User): USD 4950
Electronic (1 - 5 Users): USD 6930
Electronic (1 - 10 Users): USD 9405
Electronic (1 - 15 Users): USD 11880
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